The store will be Messina’s seventh in Sydney and the signing is considered a coup by Mirvac which has been quietly assembling a roster of tenants who will fulfil its vision to create a European style food hall within the graffitied brick walls of the former Rozelle Tram Depot. Steffan Ippolito from Oxford Agency brokered the transaction.
Already signed is Butcher and the Farmer and Annandale sustainable seafood specialists, Fish & Co. Butcher and the Farmer is managed and owned by Seagrass Boutique Hospitality Group. Jared Ingersoll is part of the concept development team of Butcher and the Farmer and provides all of the culinary direction for the brand.
Mirvac Head of Residential John Carfi said Gelato Messina was a significant signing that would be one of the many drawcards of Tramsheds, located at the eastern edge of its Harold Park residential development alongside Jubilee light rail station.
“Nobody pulls a crowd quite like Messina,” said Mr Carfi. “Their company culture is a great fit with what we want to deliver at Tramsheds, which is evident from the calibre of tenants who have been signed so far.
“Our vision has always been to create something truly unique, making Tramsheds a must visit destination for locals and visitors alike. It has no precedent anywhere in Australia; it’s more a hybrid of the best food halls you’d find in Europe but embracing Sydney’s love of good food, great coffee and a relaxed environment.
“We’re preserving the industrial bones of the old depot and giving it a warm, human soul.”
Mirvac has set a requirement for all tenants to offer an educational component to their retail operations, a condition that sits easily with Messina who conduct regular gelato making classes at its Cool School that are continually booked out.
Mr Carfi said steady progress was being made on the restoration and rebuild of the 1904-built Tram Depot.
“It’s quite a delicate process when you’re working with a 100 year old structure, ensuring the heritage is preserved while making it fit for another century at least,” said Mr Carfi. “But the result will be spectacular and a huge asset to the community.
“The location near the harbour foreshore, at the edge of a beautiful parkland and with direct light rail on the doorstep, will make Tramsheds a firm favourite in the inner-west as a regular place to stop and shop, to dine out and meet up with friends.”