Budding film makers are invited to “nudge a neighbour to change a behaviour” with the launch of the Nudge by Mirvac Sustainable Film Competition. Mirvac, has joined forces with Qantas to promote sustainability through a short film competition designed to get people thinking, talking and learning about actions that affect our planet.
The inaugural competition takes up the theme, Reimagining Resources, with entrants required to incorporate at least one of four elements – water, waste, energy and materials.
Mirvac CEO & Managing Director Susan Lloyd-Hurwitz said she hoped Nudge by Mirvac would inspire people around Australia to think about their use of resources and change their behaviour for the good of the environment.
“We all have the power to make a difference and Nudge by Mirvac is a creative way to get people thinking and talking about sustainability,” said Ms Lloyd-Hurwitz. “As an owner, manager and developer of real estate across the country, Mirvac is deeply committed to sustainability and we have a strategy that is real and measurable, setting standards that apply to our own operations all the way through to the supply chain.
“When we adopted This Changes Everything, in 2014, we also set a target to educate 1 million people about sustainability. Nudge by Mirvac is part of our commitment to meeting that target."
Qantas Head of Group Fuel & Environment Alan Milne said digital storytelling was a powerful way to communicate ideas and engage people of all ages.
“When you combine creativity and passion and then give it a platform, amazing things really can happen,” said Mr Milne. “Qantas is wholeheartedly behind this initiative and we look forward to seeing some fantastic films in this first year of the competition."
The competition will be judged in two categories – Open and Student Under 18. Cool Australia, a not for profit organisation which provides curriculum-linked online resources that are free to access for teachers and students, has developed lesson plans around Nudge by Mirvac which will assist primary and second students to get involved.
Entrants are required to submit a short educational film of no more than three minutes via the competition website www.nudgebymirvac.com.au. The film can be in any genre, animation, drama, comedy, dance or musical and will be judged in two categories – Open and Student under 18.
Five shortlisted films will be chosen from each category for judging by a panel including author, media personality and member of the NSW Climate Change Council, Adam Spencer; social entrepreneur and DoSomething founder Jon Dee; Cool Australia founder and CEO Jason Kimberley; Mirvac Group General Manager, Sustainability & HSE, Paul Edwards; and Qantas Group Manager for Carbon Strategy, Megan Flynn.
Prizes include holiday packages with Qantas sustainable tourism partners Tasmanian Walking Company and Earthwatch, Qantas flights to Sydney for the screening of the winning films at the Mirvac Summer Festival in 2016 with overnight accommodation at Travelodge, digital equipment from Harvey Norman and cash.
Mr Dee, one of Australia’s best known environmental campaigners, said the commitment of major companies such as Mirvac and Qantas to sustainability, represented an important change underway in Australia.
“The environment and sustainability moved some time ago from the fringe to mainstream,” said Mr Dee. “Companies such as Mirvac and Qantas are showing leadership on this issue and taking responsibility for their own actions while encouraging others to do likewise.
“Educating people about the consequences of their behaviour is the best way to achieve real, meaningful change and I believe Nudge by Mirvac can achieve a lot by empowering people to tell their stories and make a difference.”
Ms Lloyd-Hurwitz encouraged people young and old, professional and amateur, to use the film competition to “Nudge a neighbour to change a behaviour”.
“If we convince just one person to make positive change we can make a difference,” said Ms Lloyd-Hurwitz. “The emotional power of film has the ability to reach many more people and we will provide the platform for these creative efforts to be seen and heard.”
All films that meet the competition criteria will be uploaded to a dedicated You Tube channel and the winning films screened on Qantas in-flight entertainment and on big screens at Mirvac Summer Festival events in early 2016.
The competition is now open and entries can be submitted via the official website, nudgebymirvac.com.au until the closing date of 26 October 2015, with the winners announced on 20 November 2015.